Content Repurposing
Gis what you've got. We'll milk it for all it's worth.
Content repurposing is fun.
You get to take what exists and turn it into social-ready content.
With a video, this could be trawling it to find the juiciest bits that can be chopped up into short form video.
You can also run it through transcription software and get an article out of it (without having to really write it!). Hello SEO!
Written content can be broken up and used for captions and as the basis for a podcast episode or video script.
These are just a few ways because the possibilities are endless.
Like I said, it's fun.